What are Virtuoso Hotels and why You should book your next stay through it

If you’re seeking to enhance your luxury hotel stays with exclusive perks—without needing elite status—Virtuoso is a program worth considering. This invitation-only network, accessible through select travel advisors, offers a suite of benefits at many of the world’s most prestigious properties.

Stay at one of Tokyo’s most luxurious properties, the Aman Tokyo, with exclusive benefits worth hundreds of Dollars (Source: Aman)

What Is Virtuoso?

Virtuoso is a global network of luxury travel agencies and advisors specializing in high-end travel experiences. With partnerships spanning over 1,500 top-tier hotels worldwide, including renowned brands like Aman, Four Seasons, Ritz-Carlton, and Park Hyatt, Virtuoso provides travelers with access to exclusive amenities and personalized services .

Exclusive Benefits of Booking Through Virtuoso

When you book a hotel through a Virtuoso-affiliated advisor, you unlock a range of complimentary perks that can significantly enhance your stay:

• Daily breakfast for two guests.

• Room upgrade upon arrival, subject to availability.

• Early check-in and late checkout, subject to availability.

• A special Virtuoso amenity, such as a $100 property credit, spa treatment, or complimentary meal.

• Complimentary Wi-Fi and other property-specific benefits .

These benefits are available regardless of your loyalty program status and often mirror or exceed those offered to elite members.

Relax at the Four Seasons Hotel Bangkok with free breakfast, hotel credit, room upgrades, and more (Source: Four Seasons)

Comparing Virtuoso Rates to Other Booking Options

Virtuoso rates are typically aligned with a hotel’s best available flexible rate, meaning they are fully refundable and offer greater flexibility compared to prepaid or non-refundable rates. While they may be slightly higher than member-exclusive or promotional rates, the added value from Virtuoso perks—such as complimentary breakfast and property credits—can outweigh the cost difference.

For instance, if a hotel charges $30 more for a Virtuoso rate compared to a member rate, but includes a $100 dining credit and breakfast for two, the overall value is significantly enhanced.

The free breakfast is especially worthwhile at brands that don’t offer them even to their loyalty members, such as at the EDITION Hotel West Hollywood (Source: Marriott)

When to Choose Virtuoso Rates

Opting for Virtuoso rates is particularly advantageous when:

• Staying at luxury or boutique hotels where you lack elite status.

• Desiring added amenities like spa credits, complimentary meals, or room upgrades.

• Booking flexible travel plans that may require changes or cancellations.

• Seeking personalized service and exclusive experiences during your stay.

It’s also beneficial when traveling to destinations where hotel loyalty programs have limited presence, allowing you to enjoy VIP treatment at independent properties.

How to Access Virtuoso Rates

To take advantage of Virtuoso benefits, bookings must be made through a Virtuoso-affiliated travel advisor. These advisors have access to the program’s exclusive rates and can assist in tailoring your travel experience to your preferences.

One such advisor is our very own Unmatched Voyages Hotels, which offers clients access to Virtuoso perks. By booking through Unmatched Voyages Hotels, you can enjoy all the exclusive benefits of the program, ensuring a luxurious and value-added stay at participating properties.

Get access to Virtuoso Hotels and other special hotel programs through Unmatched Voyages Hotels

Final Thoughts

Virtuoso provides a compelling option for travelers seeking to enhance their hotel stays with exclusive benefits and personalized service. By booking through a Virtuoso-affiliated advisor like Unmatched Voyages Hotels, you can access a world of luxury accommodations and experiences that go beyond standard offerings, all while enjoying added value and flexibility.